The Winning Campaign of the DCC YoungSTARS 2023 the youth category of the IDOOH Creative Challenge, in collaboration with Greenpeace showcased nationwide in Germany, Europe, April 2024

“Greenpeace Supports the Winning Campaign of the DCC YoungSTARS 2023“
by Fraunberg, Anja von, April 2024

With a Strong Partner for Environmental Protection: The Winning Campaign of the DCC YoungSTARS 2023 secures Greenpeace as a Patron. The campaign garners 1 billion contacts with a media value of 8 million euros and is now nationwide on Digital Out of Home.

“Your impact. Your responsibility.” With this slogan, the winning campaign of the DCC YoungSTARS 2023, the youth category of the DOOH Creative Challenge (https://idooh.media/dooh-creative-challenge/), is now airing on tens of thousands of Digital-Out-of-Home screens nationwide. A total of five spots (https://idooh.media/dcc-youngstars-gewinnerkampagne/) advocate for more environmental protection and sustainability during the nationwide DOOH appearance.

The DOOH appearance, which addresses the rescue of the rainforest, greening of cities, and avoidance of plastic, is the result of an intercultural media art project: Students from the “Visualization and Interaction in Digital Media” program at Ansbach University, in collaboration with the “School of Art, Design and Media” at Nanyang Technological University Singapore (NTU), created a series of artistic 3D videos on the topics of climate crisis and sustainability.

Five of these videos, created by Maximilian Hammelmann, Markus Kenderes, Nicole Klaus, Shaina Milde, Minh Nguyen, Lucas Ott, Christian Scherzer, Johannes Schmidl, and Cem Ünaldi under the direction of Professor Verena Kraemer from Ansbach University, were submitted last year to the DOOH Creative Challenge – where they promptly secured 1st place in the DCC YoungSTARS due to their impressive creations.

The associated prize of 1 billion contacts, equivalent to a gross media value of 8 million euros, is now being realized through nationwide broadcasting on all participating DOOH networks. Consequently, the YoungSTARS campaign will be visible at various touchpoints such as shopping malls, train stations, subway stations, highway rest stops, passenger TV, on the street, airports, doctor’s offices, taxis, fitness studios, universities, and supermarkets in the coming weeks and months.

Greenpeace spontaneously joins as a patron. Furthermore, the strong 3D visuals impressed not only the DCC jury but also Greenpeace: The environmental organization has spontaneously taken on the patronage of the campaign and is now also featured on the impressive motifs. “Protecting our planet is a collective task! For it to succeed, innovative ideas, motivated people, and the necessary attention for the good cause are needed,” says Christian Biederstaedt, Manager of Key Influencers and Partnerships at Greenpeace. “Here, young students have shown in a very creative way how all this can be brought together. We are happy to support such projects.”

The following IDOOH providers and marketers are participating in the project from the start: airtango, Cittadino, Deutsche Hochschulwerbung (DHW), Dinamix, Edgar Ambient Media Group, Executive Channel Network (ECN), Munich Airport, Stuttgart Airport, Goldbach, HYGH, inovisco, ISM, LIMES, mc R&D (Berliner/Münchner Fenster), RBL Media, Ströer, TV-Wartezimmer, Unicum, UZE Mobility, Viewento, Wall, and X-City Marketing.

Fraunberg, Anja von. “Greenpeace Unterstützt Siegerkampagne Der DCC Youngstars 2023.” idooh, April 4, 2024. https://idooh.media/blog/greenpeace-unterstuetzt-siegerkampagne-der-dcc-youngstars-2023/.

The Entangled Futures campaign has been honoured with the 2023 Gold Award from the IDOOH – Institute for Digital Out of Home Media for an outstanding environmental campaign in collaboration with Greenpeace. Leveraging the creative power of five artworks from the “Entangled Futures” project—a collaboration between Singapore’s NTU, NTU School of Art, Design and Media (ADM) and the Visual Interactive Systems (VIS) course at Hochschule Ansbach – University of Applied Sciences ——has achieved this remarkable recognition.

The award-winning campaign includes video documentation of the artistic works displayed on Singapore’s iconic Ten Square, Landmark of Good. This impactful campaign is being showcased across all participating IDOOH networks in Germany, including airports, train stations, and city lights, poised to reach an estimated over a million customer contacts.

Greenpeace plans to amplify this achievement worldwide through its newsletter, further highlighting the global significance of our environmental advocacy efforts.

Many Thanks to Professor Verena Kraemer Gary Hong for your support, Mark Chavez Media Art Nexus for guidance, Solomon Quek Jia Liang for the photo and video, and all the students for their hard work. To see all of the works, please visit https://entangled.mediaartnexus.com/

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